A small AI-native consultancy for families

Your family’s memory, kept.

We set up a private second brain for your household. We gather what lives in inboxes, school portals, voice notes and people’s heads, connect it to the AI assistant you already use, and keep it in good order as life changes.

Plate 01 · The family tree14-count · — stitchesMove your cursor to let the light in
The problem

Every family already has a second brain. It’s on the fridge.

It’s also in four inboxes, two calendars, a school app, a group chat and one parent’s head. AI assistants are finally good enough to help run a household. They can’t help with what they can’t find, and they shouldn’t see everything they can.

  • 01School portal notices
  • 02The nanny’s hours
  • 03Voice notes after appointments
  • 04Warranty PDFs
  • 05The co-parent’s calendar
  • 06Passport expiry dates
Plate 02 · Fridge door, 07:42Scattered, then sorted
Our first product
Keepsake

A second brain for the whole household, set up and looked after by us. Keepsake turns what your family knows into a tidy, private library that your AI assistant can read. Every fact says where it came from. Every person only sees what they should.

Plain files you own

A folder of text files that you control. Open it in any editor. Leave whenever you like and take all of it with you.

Sourced and dated

Who told us, when, and has anyone checked since? Keepsake can answer that for every fact it holds.

Corrected, never erased

When an allergy or a dose changes, the old entry stays and points to the new one. You can always see what changed.

Your assistant, your choice

Works with Claude, ChatGPT and whatever comes next. The brain will outlast any one app.

A room for everyone.

Families aren’t one user. Keepsake keeps separate spaces for the people who need them. The nanny’s assistant sees meals, naps and allergies. It can’t see your finances, because they were never put in its room.

  • householdKids, schools, home, routines
  • adultsMoney, insurance, legal
  • caregiverWhat the nanny needs, nothing more
  • jonahA 16-year-old’s own deadlines and drafts
  • co-parentingShared with his mum across town
  • carlos-careGrandad’s medical notes, restricted
  • siblingsSummaries for the aunt and uncle
Plate 03 · The Ferreira-Holt house, 1928Hover a space to light its window
Try it

Ask the Ferreira-Holts.

A fictional family from our open-source example. In their brain it’s Monday 15 March 2027. The same question gets a different answer depending on who asks.

How it works

From kitchen table to handover.

  1. 145 minutes · free

    Kitchen-table call

    We map who’s in your family, what you’re juggling and which assistant you use. You leave with a plan whether or not you hire us.

  2. 22–3 weeks

    Gather

    We connect inboxes, calendars and school portals, transcribe voice notes and file everything with its source. Each person who needs a room gets one.

  3. 3Every month

    Keep

    A short check-in. We clear what’s gone stale, fold in what’s new and tune the helpers that write your weekly family agenda.

  4. 4When you’re ready

    Hand down

    A teenager leaves home, a parent needs care, or you want to run it yourselves. We hand over the keys and a written manual.

Keepsake plans

Three ways to work with us.

Every family is different, so we price after the first call, once we know what you’re juggling. The call is free.

One-off setup

Gather

Once
  • Kitchen-table call and family map
  • Up to six sources connected
  • Up to four rooms
  • Your assistant set up to read it
  • 30 days of tuning
Ongoing

Keep

Monthly
  • Monthly check-in, in person or on a call
  • Stale facts reviewed and re-checked
  • New sources and rooms as life changes
  • Weekly family agenda, written for you
  • Same-week help when something breaks
Handover

Hand down

When ready
  • Training for whoever takes over
  • A written manual for your brain
  • A room handed to a teen or a sibling
  • Your files, tidy and complete
Talk to us about pricing
Open by design

Built on Onto, an open template.

Keepsake is our service. Underneath it is Onto, an open-source format for family knowledge. Your brain is a folder of plain files that follows a public specification, so you are never locked in to us or to any AI company.

Every fact is its own small record, with a source, a date and the room it lives in. Here is one from the Ferreira-Holts.

id: fact-ruby-allergy-egg space: caregiver subject: person/ruby-holt predicate: has_allergy object: egg valid_from: 2027-02 supersedes: fact-ruby-allergy-none source: kind: letter from: Linden Pediatrics review_every: 12 months
records/facts/ruby-allergy-egg.mdFictional data
Questions

Before you ask.

Who can see our family’s information?

You, and the people you give a room to. During setup and upkeep we work in your accounts under a written agreement that lists exactly what we can touch. The files live where you choose: your own computer, your own cloud drive or a private repository.

Which AI does it work with?

Any assistant that can read files. Most of our setups use Claude or ChatGPT today. Because the brain is plain text, you can switch assistants without starting again.

What happens if Keepsake closes down?

Nothing breaks. You keep a folder of plain text files and the open Onto specification that describes them. Any capable assistant, or any person, can read it.

Is this only for parents of young children?

No. Keepsake is built for adult children managing a parent’s care, co-parents across two homes, families with a child on an IEP, and grandparents who want the family story written down.

How much of our time does it take?

About two hours during setup, spread over the first fortnight. After that, around twenty minutes a month.

Book a call

Let’s start at the kitchen table.

Forty-five minutes, free, no slides. Tell us a little about your household and we’ll suggest a time.

Plate 04 · Tea, steeping4 minutes